Masterclass on Branding and Marketing

About Bernard

Bernard Chia is a seasoned business owner and digital marketing leader with 20+ years of experience driving innovation and commercial success. As the founder of ALYKA, Perth’s premier multi-award-winning marketing agency with offices in both Perth and Malaysia, Bernard has led pioneering work across all areas of digital marketing, including User Experience (UX), Information Architecture (IA), complex website development, marketing automation, and Inbound CRM systems such as HubSpot.

Under his leadership, ALYKA achieved remarkable growth and earned multiple accolades, including being a three-time AFR Fast 100 and a Telstra Business of the Year finalist. Bernard’s entrepreneurial spirit earned him a coveted spot in Business News’ 40under40.

With over two decades of experience and a proven track record of driving success for businesses, government entities, and not-for-profits, Bernard is committed to empowering organisations of all shapes and sizes to scale and thrive. As the founder and director of Six Pack CEO, Bernard offers NED (Non-Executive Director) and Fractional CMO services, delivering independent, unbiased, and strategically aligned solutions tailored to each organisation’s unique goals.

Beyond his business ventures, Bernard serves as the Immediate Past President of the Australia Malaysia Business Chamber of WA (AMBCWA), a not-for-profit organisation dedicated to strengthening trade and investment ties between Western Australia and Malaysia. Through his dynamic leadership, Bernard continues to bridge markets, foster collaboration, and deliver impactful results.

Bernard also serves on the Board of Meridian Global Foundation as a Partnerships Director, where he focuses on building strategic relationships and sponsorship opportunities to advance the foundation’s mission of giving, leadership, and community impact.